‘Tis the season of consumption - but what can I say? One of the best things about being a mom is buying cute toys and gifts for my own kiddo and his friends.

Things that I look for:

Imagination/Creativity. As an artist, I gravitate towards objects that are more neutral and allow for imagination and creativity, like blocks (vs. cars). My toddler builds with them and puts animals and cars on them. I often ask him what he makes, which he thinks about - it’s a fun way to engage with them through processing
Materials. I also appreciate wood and silicone materials, which have a softer and handmade texture over shiny plastics. My toddler likes to throw things so painted wooden animals don’t hold up as well as the plastics
Age-appropriateness. My kiddo’s favorite toy was the Dyson for a long time, so I actually think it’s helpful for them to play with real-life objects that are not limited to just what two-year-olds can play. My brother did get him an advanced Hot Wheels track (4+) that is a little bit scary…but that’s one of the best parts about getting gifts for someone other than your kid
Personality-appropriateness. I used to buy adorable stuffies which my toddler did not appreciate until he was closer to 2. Now that he appreciates them, I will get more, but I had to hold off Jellycats for a while

Based on these criteria, here are some artist-approved toy stores and brands:

Acorn Toy Shop

This is my new all-time favorite toy shop as they carry Chirri and Chirra, a Japanese illustrated series with creative and fantastical storylines. They also carry vintage Richard Scarry and other adorable brands and toys. I picked up a few birthday cards as well for friends and family.

NicoNeco Zakkaya

Sally Welchman Art: https://www.niconeco.com/collections/sally-welchman-art

This is a favorite for older kids - middle school and up. They carry adorable stickers, pins, and planners. Some of my favorite stationary brands (like Delfonics) from when I lived in Tokyo are offered through NicoNeco. I have ordered a few gifts and art supplies for myself as well. They work with a lot of small artisanal suppliers in Taiwan and Japan. The aesthetic is pleasing and soothing. I have not had a chance to visit their brick-and-mortar in NY, but ever since they opened their cafe I have been dying to.

Mushie

This is one popular brand in the Bay Area. They are offered through Costco and I see their toys in many of our friends’ homes. The safe, nontoxic silicone appeals to health-conscious parents and the palette is minimalistic, reminding me of Scandinavian design.

What are your favorites? Let me know!